--- title: "Rebuilding an Enterprise Website: What I Learned | Aline DX" description: The real story behind the global rebuild of Sitecore.com—from strategy and speed to personalisation and platform decisions. --- [Skip to main content](https://alinedx.com.au/blog/rebuilding-an-enterprise-website-what-i-learned-aline-dx#main) [![ALINE DX](https://alinedx.com.au/hubfs/ALINE%20DX%20horizontal.svg) ![ALINE DX](https://alinedx.com.au/hubfs/ALINE%20DX%20horizontal.svg) ![ALINE DX horizontal](https://alinedx.com.au/hubfs/ALINE%20DX%20horizontal.svg) ![ALINE DX horizontal](https://alinedx.com.au/hubfs/ALINE%20DX%20horizontal.svg)](https://alinedx.com.au) - [About](https://alinedx.com.au/about) - [Show submenu for Advisory & Consulting Advisory & Consulting](https://alinedx.com.au/advisory-consulting-clarity-frameworks-aline-dx) - [Sitecore Optimisation & Measurement Workshop](https://alinedx.com.au/sitecore-optimisation-measurement-workshop) - [Register your interest: Content with Context Program](https://alinedx.com.au/content-with-context-registration) - [4Ps of DX](https://alinedx.com.au/4ps-of-dx) - [Views & Voice](https://alinedx.com.au/views-and-voice) Open main navigation Close main navigation - [About](https://alinedx.com.au/about) - Show submenu for Advisory & Consulting Advisory & Consulting - Advisory & Consulting - [Advisory & Consulting](https://alinedx.com.au/advisory-consulting-clarity-frameworks-aline-dx) - [Sitecore Optimisation & Measurement Workshop](https://alinedx.com.au/sitecore-optimisation-measurement-workshop) - [Register your interest: Content with Context Program](https://alinedx.com.au/content-with-context-registration) - [4Ps of DX](https://alinedx.com.au/4ps-of-dx) - [Views & Voice](https://alinedx.com.au/views-and-voice) - [Content with Context](https://alinedx.com.au/content-with-context-prereg) [Content with Context](https://alinedx.com.au/content-with-context-prereg) # Rebuilding an Enterprise Website: What I Learned ![Alison Sainsbury](https://alinedx.com.au/hs-fs/hubfs/AlisonSainsbury-GEORGE%20FETTING-001a-2-1.jpg?width=120&height=120&name=AlisonSainsbury-GEORGE%20FETTING-001a-2-1.jpg) by [Alison Sainsbury](https://alinedx.com.au/blog/author/alison-sainsbury) 12 February 2024 In this Sitecore webinar, Derek Hunziker and I share the real story behind the global rebuild of [Sitecore.com](https://www.sitecore.com/), from strategy and speed to personalisation and platform decisions. It’s packed with practical lessons for anyone leading a major DX project. **Tags:** [Webinar](https://alinedx.com.au/blog/tag/webinar) ### Related Articles - [About Aline DX](https://alinedx.com.au/about) - [Advisory & Consulting](https://alinedx.com.au/advisory-consulting-clarity-frameworks-aline-dx) - [4Ps of DX](https://alinedx.com.au/4ps-of-dx) - [Views & Voice](https://alinedx.com.au/views-and-voice) ©2026 Aline DX Pty Limited. All rights reserved. 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