Content with Context

Heads of digital, content managers, CMS editors, SEO managers, and marketing operations professionals in mid-to-large organisations. 

If you're the person who needs to brief your technical team, govern your content systems, or make the case for structural investment, this is for you. 

If you are asking that question, now is the time. This program will be useful wherever your brand is in its digital journey:

• You're mid-migration or mid-project? Design your content structure properly before the build, so you're not retrofitting it later - or make sure you're on track to deliver a context engineering model that will actually work

• Development is on hold? Find the quick wins that don't need development and build the business case & requirements for your context engineering model now, so you're ready to move fast when the time comes 

• You're about to brief an agency? Know exactly what to ask for, what good looks like, and how to hold them accountable. A couple of thousand dollars on this Masterclass will save you significantly more in wasted agency cycles

• You already have an agency? Use the program to check you're getting the advice and outcomes you should be, and I bet you'll probably gain some insights they aren't surfacing!

• You're making a business case to fix AI discoverability? Use the frameworks and measurement tools in this program to quantify the problem and make the ROI case to leadership. 

Content structure is the "big messy room" in your "content house" that nobody wants to open. The Content with Context program gives you the reason to open the door, and the framework for what to do when you do.

Whatever your situation, you'll be doing this alongside a cohort of peers from similar roles and organisations who are all navigating the same challenges. The conversations, connections, and shared experience are part of the value. 

The first program runs across seven modules covering content audit fundamentals, taxonomy design and governance, schema and structured data, search enablement, AI readiness, and how to measure and prove the impact of the work.

Each module includes frameworks, templates, and tools you can apply directly to your organisation.

Sessions are built around practical exercises, with work to do between modules so you're making real progress, not just taking notes.

Expect discussion and resources you'll come back to long after the program ends. And we are planning regular updates as the landscape continues to shift.

You can see the full module-by-module breakdown in the curriculum above.

No. This program is designed for the people who own the strategy and the content, not the developers who build the platforms.

You will finish with enough technical literacy to brief, govern, and make decisions, not to build infrastructure yourself. 

Founding cohort pricing is AUD $2,000, available until 30 June 2026.

From 1 July it's $3,000. You can enrol now by card, or request an invoice with 14-day terms if your organisation is paying.

As a guide, comparable programs of this depth and duration typically run USD $2,000–$5,000. Founding cohort participants will receive the lowest price this program will ever be offered at.

Pay by credit card or invoice. Invoice payment terms are 14 days.

The free on-demand intro module is available now. The first live cohort starts on Thursday 6 August 2026 and runs through to 15 October 2026, with six live sessions delivered fortnightly.

Core sessions run in Australian Eastern time (AEST/AEDT) and are delivered live on Thursday afternoons at 2pm - 3:30pm, fortnightly from 6th August 2026. Enrollees will receive a calendar invite.

International participants are welcome in the founding cohort, but some flexibility in hours may be required, unless there is sufficient interest in your region to sustain your own program.

If you'd like to discuss this before registering, please get in touch with alison.sainsbury@alinedx.com.au or via LinkedIn. 

Six live sessions delivered fortnightly, from August to mid October. 

Each live session runs for 90 minutes.

Between sessions, you'll have time to apply what you've covered before the next module builds on it. This is designed to fit around a full-time role, not replace it.

The program is delivered live and online, with sessions running fortnightly. You'll learn alongside a group of peers from similar roles and organisations.

Sessions are recorded. Recordings are available to cohort members only and are not distributed beyond the cohort. 

No. The principles, methodologies, and best practice taught in the Content with Context program apply regardless of the platform you're using — whether that's Sitecore, WordPress, Contentstack, Adobe, or anything else.

Content structure, taxonomy design, schema, and search enablement are not platform problems. They are decisions that sit with the people who understand the content, the customers, and the strategy. Your job is to arrive at the build with well-defined requirements. Your developer's job is to implement them in whatever platform you're working with.

Alison's recent enterprise experience is primarily across Sitecore platforms, and examples will draw on that context — but everything you learn here is transferable across your entire stack.

Yes. If you'd like to bring Content with Context to your organisation as a dedicated in-house program — tailored to your team, your platforms, and your content challenges — please get in touch to discuss: alison.sainsbury@alinedx.com.au