Skip to main content

Schema. Taxonomies. Context engineering. AI‑ready content.

You know you need it, but your IT team can't build what you haven't defined.

Content with Context: A Step-by-Step Guide to AI-Ready Content Structure is a practical, on-demand course that teaches you to build a scalable, marketer-designed context engine. Better search rankings. Better AI visibility. A team that finally knows how to deliver it.

Designed for the people who need to own it, not just approve it. 

Register now for free early access to the first chapter and exclusive intro pricing. Launching August 2026. 

Low-poly illustration of a monitor showing AI search results, surrounded by a glowing network of nodes and taxonomy trees representing structured content infrastructure.

Does this sound familiar?

You're a digital lead, content manager, CMS editor, or marketing operations professional in a mid-to-large organisation. 
 
 Traffic is going down as AI hijacks your customers, and your content isn't turning up where it should be. 
Illustration of a professional at a laptop, surrounded by floating labels - schema, taxonomy, context engineering, AI readiness, zero click, JSON-LD - looking thoughtful and under pressure.
You know something is broken. You know that it needs to be fixed. But you don't have:
 
  • A clear framework to understand what's wrong and decide where to start
  • The language to specify what you need and brief your technical team properly
  • The confidence to design a context engineering model that will really work, and will adapt in this constantly changing space.

Content with Context will give you all three. It puts the context design decisions back where they belong: with the people who understand the content, the customers, and the strategy. 

Everyone is talking about content structure and AI readiness.

Almost nobody is explaining what it actually means, or how to make sure it gets built properly.

This isn't a technical problem. It's a business problem.

The solution starts with you knowing exactly what content structure is and what you need to build for your brand.

Why this is important

AI has already changed how your content shows up. The question now is whether you're ready for it.

Your customers are already looking for their answers with Claude, ChatGPT, Google AI overviews, and other AI answer engines. Your organisation's own internal AI tools are looking for the same resources as these answer engines - structured, accurate information about your brand, your products, your services, your people.

Structured content determines whether AI gets you right - or gets you wrong. Whether you're found, cited, and trusted, or just invisible.

The good news is the solution works for more than AI. The same foundations that make your content appear in LLMs, will deliver better automation in your internal tools, improve content reuse, and improve your ranking in search engines.

SEO keeps you visible. AEO makes you the answer.
Content with Context will teach you how to build both.

About the course

Content with Context: A Step-by-Step Guide to AI-Ready Content Structure is a practical, on-demand course from Alison Sainsbury, founder of Aline DX.

Alison has spent 20+ years building and optimising enterprise digital, from long before AI entered the conversation. She has led or advised projects across content strategy, taxonomy design, search architecture, CMS and DAM platforms, and digital experience transformation for organisations including Sitecore, Toyota, Colliers, ExxonMobil, QBE, Honda, Mahindra, CSR, and Australian and NSW Government departments. 

In 2025, Alison founded Aline DX because strategy and execution too often speak different languages. Many digital leaders can see exactly where things are stuck. The harder job is building the shared understanding that gets an organisation unstuck. This course is part of how she teaches digital teams to close that gap.

This is not a theoretical overview. It is a step-by-step guide built from real enterprise projects.

Launching August 2026.

Alison Sainsbury, Managing Director of Aline DX

Alison Sainsbury

Get first access - free

Be the first to receive the free first chapter when it drops in mid August.

As a special bonus only for those who pre-register, we will include a limited-time intro pricing offer for the course. 

No spam. Just a confirmation email and the course launch info + intro pricing!