You know you need it, but your IT team can't build what you haven't defined.
Content with Context: A Step-by-Step Guide to AI-Ready Content Structure is a practical, on-demand course that teaches you to build a scalable, marketer-designed context engine. Better search rankings. Better AI visibility. A team that finally knows how to deliver it.
Designed for the people who need to own it, not just approve it.
Content with Context will give you all three. It puts the context design decisions back where they belong: with the people who understand the content, the customers, and the strategy.
This isn't a technical problem. It's a business problem.
The solution starts with you knowing exactly what content structure is and what you need to build for your brand.
AI has already changed how your content shows up. The question now is whether you're ready for it.
Your customers are already looking for their answers with Claude, ChatGPT, Google AI overviews, and other AI answer engines. Your organisation's own internal AI tools are looking for the same resources as these answer engines - structured, accurate information about your brand, your products, your services, your people.
Structured content determines whether AI gets you right - or gets you wrong. Whether you're found, cited, and trusted, or just invisible.
The good news is the solution works for more than AI. The same foundations that make your content appear in LLMs, will deliver better automation in your internal tools, improve content reuse, and improve your ranking in search engines.
SEO keeps you visible. AEO makes you the answer.
Content with Context will teach you how to build both.
Content with Context: A Step-by-Step Guide to AI-Ready Content Structure is a practical, on-demand course from Alison Sainsbury, founder of Aline DX.
Alison has spent 20+ years building and optimising enterprise digital, from long before AI entered the conversation. She has led or advised projects across content strategy, taxonomy design, search architecture, CMS and DAM platforms, and digital experience transformation for organisations including Sitecore, Toyota, Colliers, ExxonMobil, QBE, Honda, Mahindra, CSR, and Australian and NSW Government departments.
In 2025, Alison founded Aline DX because strategy and execution too often speak different languages. Many digital leaders can see exactly where things are stuck. The harder job is building the shared understanding that gets an organisation unstuck. This course is part of how she teaches digital teams to close that gap.
This is not a theoretical overview. It is a step-by-step guide built from real enterprise projects.
Launching August 2026.