---
title: Content with Context | The Content Structure and AI Readiness Program
description: The practical content structure and AI readiness program for digital, content, and marketing professionals. Register your interest in the next cohort.
image: https://alinedx.com.au/hubfs/course%20hero%20image.jpg
---

[Skip to main content](https://alinedx.com.au/content-with-context-registration#main-content)

[![Aline DX](https://alinedx.com.au/hubfs/ALINE%20DX%20horizontal.svg) ![Aline DX](https://alinedx.com.au/hubfs/ALINE%20DX%20horizontal.svg)](https://alinedx.com.au?hsLang=en)

- [About](https://alinedx.com.au/about)
- [Show submenu for Advisory & Consulting Advisory & Consulting](https://alinedx.com.au/advisory-consulting-clarity-frameworks-aline-dx) 
    - [Sitecore Optimisation & Measurement Workshop](https://alinedx.com.au/sitecore-optimisation-measurement-workshop)
    - [Register your interest: Content with Context Program](https://alinedx.com.au/content-with-context-registration)
- [4Ps of DX](https://alinedx.com.au/4ps-of-dx)
- [Views & Voice](https://alinedx.com.au/views-and-voice)

Open main navigation

Close main navigation

- [About](https://alinedx.com.au/about)
- Show submenu for Advisory & Consulting  Advisory & Consulting 
  
    - Advisory & Consulting
    - [Advisory & Consulting](https://alinedx.com.au/advisory-consulting-clarity-frameworks-aline-dx)
    - [Sitecore Optimisation & Measurement Workshop](https://alinedx.com.au/sitecore-optimisation-measurement-workshop)
    - [Register your interest: Content with Context Program](https://alinedx.com.au/content-with-context-registration)
- [4Ps of DX](https://alinedx.com.au/4ps-of-dx)
- [Views & Voice](https://alinedx.com.au/views-and-voice)
- [Content with Context](https://alinedx.com.au/content-with-context-registration)

[Content with Context](https://alinedx.com.au/content-with-context-registration)

### R E G I S T E R   F O R   T H E   N E X T   C O H O R T

# Content with Context

## The Practical Content Structure and AI Readiness Program for Digital and Marketing Professionals

Schema. Taxonomies. Context engineering. AI‑ready content. You know you *need* them, but your IT team can't build what you haven't defined.

***Content with Context*** is a practical, cohort-based program that teaches digital, content, and marketing professionals how to design and govern a content structure and AI readiness program that actually works for their brand.

#### Designed for the people who want to own it, not just approve it.

Whether you want to do the work yourself, or be able to direct and supervise the people who do, you'll finish knowing exactly what good looks like, and how to deliver it.

---

The founding cohort started in August 2026, and enrolment is now closed.

### The next cohort is being planned

Register your interest and you will hear the dates before they are public, with an early window to secure your seat.

[Register your interest](https://alinedx.com.au/content-with-context-registration#register)

![Low-poly illustration of a monitor showing AI search results, surrounded by a glowing network of nodes and taxonomy trees representing structured content infrastructure.](https://alinedx.com.au/hubfs/Illustrations/Content%20with%20Context%20-%20Hero%20image%20-%20Aline%20DX%20-%20June%202026.jpg)

## Does this sound familiar?

You're a digital lead, content strategist, product manager, CMS editor, or marketing operations professional in a mid-to-large organisation. 

 

 Traffic is going down as AI hijacks your customers, and your content isn't turning up where it should be. 

![Illustration of a professional at a laptop, surrounded by floating labels - schema, taxonomy, context engineering, AI readiness, zero click, JSON-LD - looking thoughtful and under pressure.](https://alinedx.com.au/hubfs/Illustrations/Content%20with%20context%20-%20worried%20person%20v2%20-%20Aline%20DX%20June%202026.jpg)

You know your site isn't working for AI discoverability. You know that it needs to be fixed. But you don't have:

 

- **A clear framework** to understand what's wrong, work out what you need to do, and how to decide where to start
- **The language** to specify what you need and brief your technical team properly
- **The confidence** to design a context engineering model that will work for your brand, and will adapt in this constantly changing space.

***Content with Context*** will give you all three. It puts the context design decisions back where they belong: with the people who understand the content, the customers, and the strategy. 

### Everyone is talking about content structure and AI readiness.

##### Almost nobody is explaining what it actually means, or how to make sure it gets built properly.

This isn't a technical problem. It's a business problem.

The solution starts with you knowing exactly what content structure is and what you need to build for your brand.

### Why this is important

AI has already changed how your content shows up. The only question now is whether you're ready for it.

Your customers are already looking for their answers with Claude, ChatGPT, Google AI overviews, and other AI answer engines. Your organisation's own internal AI tools are looking for the same resources as these answer engines - structured, accurate information about your brand, your products, your services, your people.

Structured content determines whether AI gets you right - or gets you wrong. Whether you're found, cited, and trusted, or just *invisible*.

The good news is the solution works for more than AI. The same foundations that make your content appear in LLMs, will deliver better automation in your internal tools, improve content reuse, and improve your ranking in search engines.

SEO keeps you visible.  
AEO makes you the answer.   
***Content with Context*** will teach you how to build both.

> “Alison has a rare ability to see complexity clearly, and more importantly, she’s motivated by it. She doesn’t shy away from hard problems; she leans in and turns them into opportunities to rethink what’s possible.”
> 
> **Hannah Grap**  
> VP, Brand Marketing | Zscaler, Inc.

## About the Content with Context Program

**Content with Context: The Practical Content Structure and AI Readiness Program for Digital and Marketing Professionals**is a cohort-based program from [Alison Sainsbury](https://alinedx.com.au/about?hsLang=en), founder of Aline DX.

The program runs across seven modules over ten weeks, with live working sessions fortnightly. Each module builds on the last: by the end, you will have the frameworks, language, and working assets to fix your content structure and prove the impact.

Alison has spent 20+ years building and optimising enterprise digital experiences, long before AI entered the conversation. She has led or advised on content strategy, taxonomy design, search architecture, CMS and DAM platforms, and digital experience transformation across financial services, property, government, resources, and automotive.

This is not a theoretical overview. It is a step-by-step program built from real enterprise projects.

**The founding cohort started in August 2026. Dates for the next cohort will be confirmed soon.**

![Alison Sainsbury, Managing Director of Aline DX](https://alinedx.com.au/hs-fs/hubfs/AlisonSainsbury-GEORGE%20FETTING-001a-2-1.jpg?width=267&height=400&name=AlisonSainsbury-GEORGE%20FETTING-001a-2-1.jpg)

#### Alison Sainsbury

#### Built on enterprise experience

  In 20+ years transforming marketing technology and enterprise digital experiences across industries around the world, these are some of the more than 50 brands I have worked with. 

[![Toyota Australia](https://alinedx.com.au/hubfs/customer%20logos/toyota-flat-logo-brandlogos.net_vh3hyyxjr.svg)](https://www.toyota.com.au)

[![Colliers](https://alinedx.com.au/hubfs/customer%20logos/Colliers_logo.svg)](https://www.colliers.com/)

[![Cochlear](https://alinedx.com.au/hs-fs/hubfs/customer%20logos/cochlear-seeklogo.png?width=113&height=100&name=cochlear-seeklogo.png)](https://www.cochlear.com)

[![Mahindra](https://alinedx.com.au/hubfs/customer%20logos/mahindra-mahindra-logo.svg)](https://auto.mahindra.com/)

[![Sitecore](https://alinedx.com.au/hubfs/customer%20logos/Sitecore%20Customer%20Data%20Platform.svg)](https://www.sitecore.com)

[![CSR Building Products](https://alinedx.com.au/hubfs/customer%20logos/csr-limited-logo-vector.svg)](https://www.csr.com.au)

[![MinterEllison](https://alinedx.com.au/hubfs/customer%20logos/MinterEllison_idy27IgPsg_1.svg)](https://www.minterellison.com)

[![The University of Western Australia](https://alinedx.com.au/hubfs/customer%20logos/university_of_western_australia_logo-freelogovectors.net_.png)](https://www.uwa.edu.au/)

[![Brother](https://alinedx.com.au/hubfs/customer%20logos/Brother_logo.svg)](https://www.brother.co.nz/)

[![National Parks & Wildlife Service - NSW Government](https://alinedx.com.au/hubfs/customer%20logos/NPWS-waratah-coupled-rgb.png)](https://www.nationalparks.nsw.gov.au/)

[![Macquarie Bank](https://alinedx.com.au/hubfs/customer%20logos/Macquarie-Otzr2iABV_brandlogos.net.svg)](https://www.macquarie.com.au/)

[![Frasers Property](https://alinedx.com.au/hubfs/customer%20logos/Frasers_Property.svg)](https://www.frasersproperty.com.au/)

[![Department of Industry, Science and Resources](https://alinedx.com.au/hubfs/customer%20logos/Aust%20Gov%20Dept%20Industry%20logo.png)](https://www.industry.gov.au/)

[![Sunsuper](https://alinedx.com.au/hubfs/customer%20logos/SunSuper_logo.svg)](http://sunsuper.com.au/)

> “Alison is the only person I know who can break down the complexities of taxonomy, schema, governance, and AI readiness into practical tips that actually resonate with marketers.”
> 
> **Jessica Gutierrez**  
> Director, Digital Marketing | Colliers

## What you'll learn in Content with Context

### 7 Modules. 40 Elements.

Live, practitioner-led sessions. Downloads, templates, frameworks, and tools. Expert advice and a network of peers who are tackling the same challenges.

Modules run fortnightly across ten weeks. Dates for the next cohort will be confirmed soon.

Module 1: The Structure Gap: Why Your Content is Invisible to AI

- Welcome to Content With Context Module 1
- Why Content Structure is the Solution to Your AI Readiness Gap
- How AI Engines Crawl, Interpret, and Surface Your Content
- What Good Looks Like: The Structural Foundation AI Needs

#### Want to be part of the next cohort?

Registering your interest takes a minute and commits you to nothing. You will hear the dates before they are public, with an early window to secure your seat.

[Register your interest](https://alinedx.com.au/content-with-context-registration#register)

Module 2: The Building Blocks of AI Readiness

- Before we start: Your AI Readiness Baseline
- Welcome to Module 2: The Building Blocks of AI Readiness
- Module 2 Live session: The Building Blocks of AI Readiness
- Module 2 Recording: The Building Blocks of AI Readiness
- Download: AI Readiness Gap Analysis Template
- Download: Content Structure Business Case Template
- Module 2: Key Takeaways

Module 3: Content Auditing to Count, Cull, and Map

- Welcome to Module 3: Content Auditing to Count, Cull, and Map
- Module 3 Live session: Content Auditing to Count, Cull, and Map
- Module 3 Recording: Content Auditing to Count, Cull, and Map
- Download: Content Audit spreadsheet Template
- Download: Content Audit Presentation
- Module 3: Key Takeaways

Module 4: Schema Markup Design & Implementation

- Welcome to Module 4: Schema Markup Design & Implementation
- Module 4 live session: Schema Markup Design & Implementation
- Module 4 recording: Schema Markup Design & Implementation
- Download: Schema design worksheet
- Module 4: Key Takeaways

Module 5: Taxonomy Design and Governance

- Welcome to Module 5: Taxonomy design and governance
- Module 5 live session: Taxonomy Design & Governance
- Module 5 recording: Taxonomy Design & Governance
- Download: Taxonomy design brief template
- Module 5: Key Takeaways

Module 6: Search Enablement and Project Clinic

- Welcome to Module 6: Search Enablement and Project Clinic
- Module 6 live session: Search Enablement and Project Clinic
- Module 6 recording: Search Enablement and Project Clinic
- Download: Search Enablement Checklist
- Module 6: Key Takeaways

Module 7: Governance and Optimisation

- Welcome to Module 7: Governance and Optimisation
- Module 7 live session: Governance and Optimisation
- Module 7 recording: Governance and Optimisation
- Download: Measurement and Optimisation Framework
- Your AI Readiness: Where are you now?
- Module 7 & Program Wrap-up: Key Takeaways

> “Alison is one of those people who can take a complex idea and make it feel simple, clear and inspiring. A great example of her forward-thinking approach and ability to spot opportunities that make a real difference.”
> 
> **Denisa Benson**  
> Marketing Programs & Operations Specialist

Next cohort · Register your interest

## Be first in line for the next cohort of Content with Context

The founding cohort is full and running now. Dates for the next cohort will be confirmed soon.

[Register your interest](https://alinedx.com.au/content-with-context-registration#register)

No payment now. Just your details, so we can come to you first with dates, pricing, and an early enrolment window.

**7 modules**   
practitioner-led

**Fortnightly**   
90-minute live sessions

**25 places**   
per cohort

## Register your interest in the next cohort

Dates for the next cohort are being confirmed. Tell us you are interested and we will:

- Send you the dates and pricing before they are published
- Hold an early enrolment window for people on this list
- Answer any questions about fit, format, or getting your team involved

A maximum of four seats per company or brand applies, to encourage diversity of viewpoints and peer discussion.

Registering your interest does not commit you to anything.

### Frequently Asked Questions

###### Who is this for?

Heads of digital, content managers, CMS editors, SEO managers, and marketing operations professionals in mid-to-large organisations. 

 

If you're the person who needs to brief your technical team, govern your content systems, or make the case for structural investment, this is for you. 

###### When is a good time to fix my content structure?

If you are asking that question, **now** is the time. This program will be useful wherever your brand is in its digital journey:

- **You're mid-migration or mid-project?** Design your content structure properly before the build, so you're not retrofitting it later - or make sure you're on track to deliver a context engineering model that will actually work
- **Development is on hold?** Find the quick wins that don't need development and build the business case & requirements for your context engineering model now, so you're ready to move fast when the time comes 
- **You're about to brief an agency?** Know exactly what to ask for, what good looks like, and how to hold them accountable. A couple of thousand dollars on this Masterclass will save you significantly more in wasted agency cycles
- **You already have an agency?** Use the program to check you're getting the advice and outcomes you should be, and I bet you'll probably gain some insights they aren't surfacing!
- **You're making a business case to fix AI discoverability?** Use the frameworks and measurement tools in this program to quantify the problem and make the ROI case to leadership. 

Content structure is the "big messy room" in your "content house" that nobody wants to open. The ***Content with Context*** program gives you the reason to open the door, and the framework for what to do when you do.

Whatever your situation, you'll be doing this alongside a cohort of peers from similar roles and organisations who are all navigating the same challenges. The conversations, connections, and shared experience are part of the value. 

###### What will the Content with Context program cover?

The program runs across seven modules covering content audit fundamentals, taxonomy design and governance, schema and structured data, search enablement, AI readiness, and how to measure and prove the impact of the work.

Each module includes frameworks, templates, and tools you can apply directly to your organisation.

 

Sessions are built around practical exercises, with work to do between modules so you're making real progress, not just taking notes.

 

Expect discussion and resources you'll come back to long after the program ends. And we are planning regular updates as the landscape continues to shift.

You can see the full module-by-module breakdown in the curriculum above.

###### Do I need a technical background?

No. This program is designed for the people who own the strategy and the content, not the developers who build the platforms.

 

You will finish with enough technical literacy to brief, govern, and make decisions, not to build infrastructure yourself. 

###### How much does it cost?

Pricing for the next cohort has not been set.

The founding cohort ran at AUD $3,000. That was founding pricing and will not be repeated.

As a guide, comparable programs of this depth and duration typically run USD $2,000 to $5,000.

Register your interest and you will get the price, and the dates, before they are published.

###### When does it start?

The founding cohort ran from August 2026 and enrolment is now closed.

Dates for the next cohort are being confirmed. Register your interest and you will hear them first, with an early window to book a seat before enrolment opens publicly.

###### What time zone are sessions delivered in?

The founding cohort ran in Australian Eastern time (AEST/AEDT).

 

The day and time for the next cohort will be set once the group is confirmed. If there is enough interest from one region, I will run a slot that suits it.

 

Tell me where you are based when you register your interest and I will factor it in. Participants receive a calendar invite once the cohort and the schedule are confirmed.

 

If you'd like to discuss this before registering, please get in touch with [alison.sainsbury@alinedx.com.au](mailto:alison.sainsbury@alinedx.com.au) or via [LinkedIn](https://www.linkedin.com/in/alisonsainsbury/). 

###### How much time will I need to commit?

Six live sessions delivered fortnightly, from August to mid October. 

 

Each live session runs for 90 minutes.

 

Between sessions, you'll have time to apply what you've covered before the next module builds on it. This is designed to fit around a full-time role, not replace it.

###### Is it live or self-paced?

The program is delivered live and online, with sessions running fortnightly. You'll learn alongside a group of peers from similar roles and organisations.

 

Sessions are recorded. Recordings are available to cohort members only and are not distributed beyond the cohort. 

###### Is this program specific to Sitecore or any particular platform?

No. The principles, methodologies, and best practice taught in the Content with Context program apply regardless of the platform you're using — whether that's Sitecore, WordPress, Contentstack, Adobe, or anything else.

 

Content structure, taxonomy design, schema, and search enablement are not platform problems. They are decisions that sit with the people who understand the content, the customers, and the strategy. Your job is to arrive at the build with well-defined requirements. Your developer's job is to implement them in whatever platform you're working with.

 

Alison's recent enterprise experience is primarily across Sitecore platforms, and examples will draw on that context — but everything you learn here is transferable across your entire stack.

###### Can this be delivered for my organisation or team?

Yes. If you'd like to bring ***Content with Context*** to your organisation as a dedicated in-house program — tailored to your team, your platforms, and your content challenges — please get in touch to discuss: [alison.sainsbury@alinedx.com.au ](mailto:alison.sainsbury@alinedx.com.au)

- <https://www.linkedin.com/in/alisonsainsbury/>

- [About Aline DX](https://alinedx.com.au/about)
- [Advisory & Consulting](https://alinedx.com.au/advisory-consulting-clarity-frameworks-aline-dx)
- [4Ps of DX](https://alinedx.com.au/4ps-of-dx)
- [Views & Voice](https://alinedx.com.au/views-and-voice)

©2026 Aline DX Pty Limited. All rights reserved.  [Privacy Policy](https://441935244.hs-sites-ap1.com/privacy-policy?hsLang=en) | [Website Terms & Conditions of Use](https://alinedx.com.au/website-terms-and-conditions-of-use-aline-dx?hsLang=en)

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://alinedx.com.au/#organization",
  "@type" : "Organization",
  "address" : {
    "@type" : "PostalAddress",
    "addressCountry" : "AU"
  },
  "contactPoint" : {
    "@type" : "ContactPoint",
    "contactType" : "customer service",
    "email" : "alison.sainsbury@alinedx.com.au"
  },
  "description" : "Independent digital experience consultancy helping digital, content, and marketing teams build the content foundations that make modern platforms and AI actually work.",
  "founder" : {
    "@id" : "https://alinedx.com.au/#alison-sainsbury",
    "@type" : "Person",
    "jobTitle" : "DX Consultant & Founder",
    "name" : "Alison Sainsbury",
    "sameAs" : [ "https://www.linkedin.com/in/alisonsainsbury/" ],
    "url" : "https://alinedx.com.au/about"
  },
  "foundingDate" : "2025",
  "hasOfferCatalog" : {
    "@type" : "OfferCatalog",
    "itemListElement" : [ {
      "@type" : "Offer",
      "itemOffered" : {
        "@type" : "Service",
        "name" : "Advisory and Consulting",
        "url" : "https://alinedx.com.au/advisory-consulting-clarity-frameworks-aline-dx"
      }
    }, {
      "@type" : "Offer",
      "itemOffered" : {
        "@type" : "Service",
        "name" : "Sitecore Optimisation and Measurement Workshop",
        "url" : "https://alinedx.com.au/sitecore-optimisation-measurement-workshop"
      }
    }, {
      "@type" : "Offer",
      "itemOffered" : {
        "@id" : "https://alinedx.com.au/content-with-context-registration#course",
        "@type" : "Course",
        "description" : "A practical, cohort-based program helping digital and marketing teams build structured content foundations for modern platforms and AI.",
        "name" : "Content with Context: The Practical Content Structure and AI Readiness Program for Digital and Marketing Professionals",
        "provider" : {
          "@id" : "https://alinedx.com.au/#organization"
        },
        "url" : "https://alinedx.com.au/content-with-context-registration"
      }
    } ],
    "name" : "Aline DX Services"
  },
  "knowsAbout" : [ "Content Strategy", "Taxonomy Design", "Schema and Structured Data", "Search Enablement", "AI Readiness", "Answer Engine Optimisation", "Digital Experience Strategy", "Content Management Systems", "Digital Asset Management" ],
  "legalName" : "Aline DX Pty Limited",
  "logo" : {
    "@type" : "ImageObject",
    "height" : 60,
    "url" : "https://alinedx.com.au/hubfs/ALINE%20DX%20horizontal.svg",
    "width" : 300
  },
  "name" : "Aline DX",
  "sameAs" : [ "https://www.linkedin.com/company/alinedx" ],
  "url" : "https://alinedx.com.au"
}
```

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://alinedx.com.au/#website",
  "@type" : "WebSite",
  "inLanguage" : "en-AU",
  "name" : "Aline DX",
  "publisher" : {
    "@id" : "https://alinedx.com.au/#organization"
  },
  "url" : "https://alinedx.com.au"
}
```

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://alinedx.com.au/content-with-context-registration#webpage",
  "@type" : "WebPage",
  "breadcrumb" : {
    "@type" : "BreadcrumbList",
    "itemListElement" : [ {
      "@type" : "ListItem",
      "item" : {
        "@id" : "https://alinedx.com.au",
        "@type" : "WebPage",
        "name" : "Home"
      },
      "position" : 1
    }, {
      "@type" : "ListItem",
      "item" : {
        "@id" : "https://alinedx.com.au/content-with-context-registration",
        "@type" : "WebPage",
        "name" : "Content with Context | The Content Structure and AI Readiness Program"
      },
      "position" : 2
    } ]
  },
  "description" : "The practical content structure and AI readiness program for digital, content, and marketing professionals. Register your interest in the next cohort.",
  "inLanguage" : "en-AU",
  "isPartOf" : {
    "@id" : "https://alinedx.com.au/#website"
  },
  "name" : "Content with Context | The Content Structure and AI Readiness Program",
  "publisher" : {
    "@id" : "https://alinedx.com.au/#organization"
  },
  "url" : "https://alinedx.com.au/content-with-context-registration"
}
```

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://alinedx.com.au/content-with-context-registration#course",
  "@type" : "Course",
  "audience" : {
    "@type" : "Audience",
    "audienceType" : "Digital, content, and marketing professionals in mid-to-large organisations, including heads of digital, content managers, CMS editors, SEO managers, and marketing operations professionals"
  },
  "description" : "A practical, cohort-based program for digital, content, and marketing professionals who want to design and govern a content structure and AI readiness model that works for their brand. Seven modules including six live sessions delivered fortnightly across ten weeks. Whether you want to do the work yourself or direct and supervise the people who do, you will finish knowing exactly what good looks like. The founding cohort ran in 2026. Dates for the next cohort are being confirmed.",
  "educationalLevel" : "Professional development",
  "hasCourseInstance" : {
    "@type" : "CourseInstance",
    "courseMode" : "online",
    "courseWorkload" : "PT1H30M",
    "maximumAttendeeCapacity" : 25
  },
  "image" : "https://alinedx.com.au/hubfs/Illustrations/Content%20with%20Context%20-%20Hero%20image%20-%20Aline%20DX%20-%20June%202026.jpg",
  "inLanguage" : "en-AU",
  "instructor" : {
    "@id" : "https://alinedx.com.au/#alison-sainsbury",
    "@type" : "Person"
  },
  "learningResourceType" : "Professional Development Program",
  "name" : "Content with Context: The Practical Content Structure and AI Readiness Program for Digital and Marketing Professionals",
  "provider" : {
    "@id" : "https://alinedx.com.au/#organization"
  },
  "teaches" : [ "Content audit fundamentals", "Taxonomy design and governance", "Schema markup and structured data", "Search enablement", "Answer Engine Optimisation (AEO)", "Generative Engine Optimisation (GEO)", "AI readiness for content teams", "Measuring and proving content structure impact", "Cross-functional content governance", "Context engineering" ],
  "timeRequired" : "P10W",
  "url" : "https://alinedx.com.au/content-with-context-registration"
}
```

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://alinedx.com.au/content-with-context-registration#faq",
  "@type" : "FAQPage",
  "mainEntity" : [ {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "Heads of digital, content managers, CMS editors, SEO managers, and marketing operations professionals in mid-to-large organisations. If you need to brief your technical team, govern your content systems, or make the case for structural investment, this is for you."
    },
    "name" : "Who is this for?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "If you are asking that question, now is the time. This program is useful at almost any stage: mid-migration or mid-project, development on hold, about to brief an agency, already working with an agency, or making a business case for AI discoverability. Content structure is the big messy room nobody wants to open. This program gives you the reason to open the door, and the framework for what to do when you do. Whatever your situation, you will be doing this alongside a cohort of peers from similar roles and organisations who are all navigating the same challenges."
    },
    "name" : "When is a good time to fix my content structure?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "The program runs across seven modules: an intro on why content structure is the real problem, then six live sessions covering the building blocks of AI readiness, content auditing, schema markup design and implementation, taxonomy design and governance, search enablement with a project clinic, and governance and optimisation. Each module includes frameworks, templates, and tools you can apply directly to your organisation, with practical exercises between sessions."
    },
    "name" : "What will the program cover?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "No. This program is designed for the people who own the strategy and the content, not the developers who build the platforms. You will finish with enough technical literacy to brief, govern, and make decisions, not to build infrastructure yourself."
    },
    "name" : "Do I need a technical background?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "Pricing for the next cohort has not been set. The founding cohort ran at AUD $3,000, which was founding pricing and will not be repeated. As a guide, comparable programs of this depth and duration typically run USD $2,000 to $5,000. Register your interest and you will get the price, and the dates, before they are published."
    },
    "name" : "How much does it cost?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "The founding cohort ran from August 2026 and enrolment is now closed. Dates for the next cohort are being confirmed. Register your interest and you will hear them first, with an early window to book a seat before enrolment opens publicly."
    },
    "name" : "When does it start?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "The founding cohort ran in Australian Eastern time (AEST/AEDT). The day and time for the next cohort will be set once the group is confirmed. If there is enough interest from one region, a slot that suits it will be run instead. Tell us where you are based when you register your interest. Participants receive a calendar invite once the cohort and the schedule are confirmed."
    },
    "name" : "What time zone are sessions delivered in?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "Six live sessions delivered fortnightly, across ten weeks. Each live session runs for 90 minutes. Between sessions, you will have time to apply what you have covered before the next module builds on it. This is designed to fit around a full-time role, not replace it."
    },
    "name" : "How much time will I need to commit?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "The six main modules are delivered live and online, fortnightly. You will learn alongside a group of peers from similar roles and organisations. Sessions are recorded and available to cohort members only, recordings are not distributed beyond the cohort."
    },
    "name" : "Is it live or self-paced?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "No. The principles, methodologies, and best practice taught in this program apply regardless of the platform you are using, whether that is Sitecore, WordPress, Contentstack, Adobe, or anything else. Content structure, taxonomy design, schema, and search enablement are not platform problems. They are decisions that sit with the people who understand the content, the customers, and the strategy. Alison's recent enterprise experience is primarily across Sitecore platforms, and examples will draw on that context, but everything you learn here is transferable across your entire stack."
    },
    "name" : "Is this program specific to Sitecore or any particular platform?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "Yes. Content with Context can be delivered as a dedicated in-house programme tailored to your team, your platforms, and your content challenges. Contact alison.sainsbury@alinedx.com.au to discuss."
    },
    "name" : "Can this be delivered for my organisation or team?"
  } ]
}
```

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://alinedx.com.au/content-with-context-registration#breadcrumb",
  "@type" : "BreadcrumbList",
  "itemListElement" : [ {
    "@type" : "ListItem",
    "item" : "https://alinedx.com.au",
    "name" : "Home",
    "position" : 1
  }, {
    "@type" : "ListItem",
    "item" : "https://alinedx.com.au/advisory-consulting-clarity-frameworks-aline-dx",
    "name" : "Advisory and Consulting",
    "position" : 2
  }, {
    "@type" : "ListItem",
    "item" : "https://alinedx.com.au/content-with-context-registration",
    "name" : "Content with Context Program",
    "position" : 3
  } ]
}
```