---
title: Views & Voice | Resources from Aline DX
description: From published articles to strategic insights, this page brings together the perspectives that shape my work, and hopefully spark your thoughts.
image: https://alinedx.com.au/hubfs/photos/HR_SItecore_CityTour_ShaneRozario904.jpg
---
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- [Advisory & Consulting](https://alinedx.com.au/advisory-consulting-clarity-frameworks-aline-dx)
- [Sitecore Optimisation & Measurement Workshop](https://alinedx.com.au/sitecore-optimisation-measurement-workshop)
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[Content with Context](https://alinedx.com.au/content-with-context-registration?hsLang=en)
# Views & Voice
## Ideas, insights, and experience in action
This is where I share what I’m thinking, what I’ve said, and what I’m still exploring. From published articles to strategic insights, this page brings together the perspectives that shape my work, and hopefully spark your thoughts.
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## Why people love Sprocket Rocket.
*I had a great experience working with the team. I quickly learned how to use the tool on my own and if I ever got stuck, they were there to answer my questions. Would definitely recommend!*
Denisse Atkinson
Product Designer, Google
*The template is really nice and offers quite a large set of options. It’s beautiful and the coding is done quickly and seamlessly. Thank you!*
Chris Sanford
Product Designer, Google
*I’ve had the pleasure of working with Sprocket Rocket since its inception and find it to be an invaluable tool in helping modernize our HubSpot build process.*
Gabrielle Francis
Product Designer, Google
*I had a great experience working with the team. I quickly learned how to use the tool on my own and if I ever got stuck, they were there to answer my questions. Would definitely recommend!*
Denisse Atkinson
Product Designer, Google
*The template is really nice and offers quite a large set of options. It’s beautiful and the coding is done quickly and seamlessly. Thank you!*
Chris Sanford
Product Designer, Google
*I’ve had the pleasure of working with Sprocket Rocket since its inception and find it to be an invaluable tool in helping modernize our HubSpot build process.*
Gabrielle Francis
Product Designer, Google
## Featured Thought Leadership
I have been writing and presenting original digital experience insights and guidance for over 10 years.
Here's a few recent articles:
[](https://alinedx.com.au/blog/context-engineering-belongs-to-marketers-not-it?hsLang=en)
#### The smart way to plan your SitecoreAI migration
##### Dive deeper on how the big enterprise brands plan their migration
Five decisions that determine what SitecoreAI can deliver, drawn from a readiness program run with Colliers International before their migration began.
[Take me to the article](https://alinedx.com.au/blog/the-smart-way-to-plan-your-sitecoreai-migration?hsLang=en)
[](https://alinedx.com.au/blog/ai-success-starts-with-data-not-tools-what-martech-2026-gets-right?hsLang=en)
#### AI Success Starts With Data Not With Tools
##### **Welcome to the era of the value engineer**
ANZ Marketing Academics and Martech 2026 agree: AI fails without strong data, processes, and context engineering. Why marketers must master foundations, not just tools.
[Take me to the article](https://alinedx.com.au/blog/ai-success-starts-with-data-not-tools-what-martech-2026-gets-right?hsLang=en)
[](https://alinedx.com.au/blog/the-benefits-of-schema-markup?hsLang=en)
#### The benefits of schema markup, and why most sites miss out
##### Is your website telling AI the truth about your business?
Eight benefits of schema markup, why most sites miss out, and a quick 4Ps diagnostic you can run on your own site
[Take me to the article](https://alinedx.com.au/blog/the-benefits-of-schema-markup?hsLang=en)
## Why people love Sprocket Rocket.
*I had a great experience working with the team. I quickly learned how to use the tool on my own and if I ever got stuck, they were there to answer my questions. Would definitely recommend!*
Denisse Atkinson
Product Designer, Google
*The template is really nice and offers quite a large set of options. It’s beautiful and the coding is done quickly and seamlessly. Thank you!*
Chris Sanford
Product Designer, Google
*I’ve had the pleasure of working with Sprocket Rocket since its inception and find it to be an invaluable tool in helping modernize our HubSpot build process.*
Gabrielle Francis
Product Designer, Google
*I had a great experience working with the team. I quickly learned how to use the tool on my own and if I ever got stuck, they were there to answer my questions. Would definitely recommend!*
Denisse Atkinson
Product Designer, Google
*The template is really nice and offers quite a large set of options. It’s beautiful and the coding is done quickly and seamlessly. Thank you!*
Chris Sanford
Product Designer, Google
*I’ve had the pleasure of working with Sprocket Rocket since its inception and find it to be an invaluable tool in helping modernize our HubSpot build process.*
Gabrielle Francis
Product Designer, Google
## Why people love Sprocket Rocket.
*I had a great experience working with the team. I quickly learned how to use the tool on my own and if I ever got stuck, they were there to answer my questions. Would definitely recommend!*
Denisse Atkinson
Product Designer, Google
*The template is really nice and offers quite a large set of options. It’s beautiful and the coding is done quickly and seamlessly. Thank you!*
Chris Sanford
Product Designer, Google
*I’ve had the pleasure of working with Sprocket Rocket since its inception and find it to be an invaluable tool in helping modernize our HubSpot build process.*
Gabrielle Francis
Product Designer, Google
*I had a great experience working with the team. I quickly learned how to use the tool on my own and if I ever got stuck, they were there to answer my questions. Would definitely recommend!*
Denisse Atkinson
Product Designer, Google
*The template is really nice and offers quite a large set of options. It’s beautiful and the coding is done quickly and seamlessly. Thank you!*
Chris Sanford
Product Designer, Google
*I’ve had the pleasure of working with Sprocket Rocket since its inception and find it to be an invaluable tool in helping modernize our HubSpot build process.*
Gabrielle Francis
Product Designer, Google
## Speaking & Events
I speak, moderate, and facilitate, solo or with others, on stage or in the room, in Australia or around the world.
I’ve led keynotes, panels, workshops, and executive roundtables on topics including digital leadership, personalisation, content strategy, and the realities of enterprise transformation. I am also well-informed and passionate on topics such as Women in STEM and the importance of diversity.
Whether it’s a structured session or a candid conversation, I bring clarity, energy, and insight to every audience.
Presenting to 200+ people at Sitecore City Tour Sydney, March 2025
On a stage at Sitecore Experience London 2019, facilitating a panel about GDPR and trust in digital experience
Panellist on The Brains Trust at 6 Degrees.AI Event, Dec 2021
Presenter & organiser at Sitecore User Group Conference, Sydney, 2019
Presenting to Sitecore User Group Conference, London, 2019
### Past articles & webinars
-
- [About Aline DX](https://alinedx.com.au/about)
- [Advisory & Consulting](https://alinedx.com.au/advisory-consulting-clarity-frameworks-aline-dx)
- [4Ps of DX](https://alinedx.com.au/4ps-of-dx)
- [Views & Voice](https://alinedx.com.au/views-and-voice)
©2026 Aline DX Pty Limited. All rights reserved. [Privacy Policy](https://441935244.hs-sites-ap1.com/privacy-policy?hsLang=en) | [Website Terms & Conditions of Use](https://alinedx.com.au/website-terms-and-conditions-of-use-aline-dx?hsLang=en)
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