Experience-based leadership approach
The 4Ps of Digital Experience - Platform, People, Process, and Planning - form a practical, experience-based framework to help digital leaders move from strategy to execution.
Built by Alison Sainsbury, it's based on years of hands-on transformation work across industries, and it reflects the real-world complexity of delivering digital experience in modern organisations.
In a world of ever-evolving martech stacks, AI acceleration, and rising customer expectations, this framework helps you focus on what matters: aligning your systems, teams, and decisions to create meaningful, measurable outcomes.
Whether you're leading a full re-architecture or just trying to get your data and content to play nicely, the 4Ps give you a shared language and a structured way to move forward.
