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Sitecore Optimisation & Measurement Workshop

Sitecore

Understand how optimisation works across your Sitecore platforms, and the exact next steps to take.

A practical half-day workshop for Sitecore XP, XM Cloud, Search, CDP, Personalize and Sitecore AI customers.

Get a clear, confident starting point for optimisation — with a system that travels with you, no matter how your architecture evolves.

Based on decades of Sitecore experience and proven with enterprise digital teams.

Download the workshop brochure
A woman in a red jacket is presenting with the Aline DX logo behind her. A group of people around a table are listening, discussing and making notes. Outside the window is a city view.

Does this sound familiar?

A sad person sitting at their desk, head in their hands, in front of a laptop. Their desk is cluttered and features notebooks, pencils and pencils, coffee, noteblocks, phone, etc. Around them is a large, busy open plan office, with people working and walking.

When optimisation feels harder than it should be...

 

  • Unsure how personalisation, testing, reporting or analytics really work in Sitecore?
  • Your team isn’t on the same page about optimisation or what the data means?
  • Current efforts feel ad hoc and not driving change?
  • Recently migrated to XM Cloud (or taking the next step to SitecoreAI) and wondering what’s next?
  • Planning a migration without a real optimisation plan on the table and worried you're missing something?
  • Feeling accountable for proveable results but lacking confidence in how to execute?
  • Struggling to show what’s working and prove ROI?

You're not alone.

That's why I created this workshop.

I’ve worked in digital for 20+ years, with more than a decade inside the real-world complexity of Sitecore. As a practitioner, strategist and advisor, I’ve seen digital leaders and brands run into the same optimisation deadlocks, again and again. 

I created this workshop as a fast, practical way to help teams break through the deadlocks and to give digital leaders the clarity and confidence they need to execute their DX vision, whatever their Sitecore setup. 

 

Alison Sainsbury, Managing Director of Aline DX

Alison Sainsbury

What you'll learn in a few hours

This workshop will give you and your team:
Icon representing clarity, showing a head with a lightbulb in it which is made of jigsaw pieces

Clarity on your Sitecore ecosystem

How optimisation works across XP, XM Cloud, Personalize, Search and SitecoreAI

How personalisation, data and search connect to customer experience performance

Where your current architecture allows measurable optimisation, and where it holds you back

So that you can stop guessing and start making confident decisions
Icon representing confidence, showing a head with an open eye in it, a star in the pupil

Confidence in your optimisation plan

A shared optimisation language for marketing, tech and data teams

A prioritised optimisation plan your team can implement immediately with clear next steps and agreed measurement

An optimisation model that adapts no matter how your stack evolves

So that you can lead optimisation conversations with certainty
Icon representing commercial impact, showing a head with an altimeter in it, with the speed set to high.

Commercial impact you can deliver

A scalable measurement and event framework for cross-team alignment and executive communication

Personalisation, testing, analytics and reporting ideas linked to business performance and effort

A prioritised 90-day plan your team can deliver straight away

So that you can demonstrate value, secure buy-in and build momentum.

Designed for speed, clarity and confidence in Sitecore optimisation

A laptop showing a slide titled
Platform-aware

Works across XP, XM Cloud, CDP, Personalize, Search and Sitecore AI

Migration-proof

An adaptive optimisation plan that stays consistent during platform evolution.

Executive-ready measurement

Bring clarity and confidence to your digital reporting and ROI storytelling.

Actionable and confidence building

Leave with a 90-day optimisation plan and the confidence to execute.

Team confidence up by 43% in just hours!

In a recent engagement, participants’ confidence in acting on Sitecore optimisation jumped from a score of 3.0 to 4.3 — a 43% improvement after the workshop. This is the kind of measurable progress you can achieve too.

"Speaking to a few participants after the workshop, they mentioned how good it was to have something with tangible takeaways and actions. They could see the real immediate value to implement for their scenarios."

Stephen Phillips - Website Manager - QBE Insurance

The details you want to know

What does this include?
  • Pre-workshop sponsor interview: 1 hour, approx. 1 week prior
  • 3-hour facilitated workshop: on-site or virtual (using Microsoft Teams and Miro)
  • Participant workbooks for each attendee
  • Post-workshop sponsor debrief: 1 hour, approx. 1 week later
  • Deliverables include frameworks, checklists, templates and a 90-day plan.
  • Optional add-on: advisory hours to support your team’s next steps
Who should participate?
  • Cross-functional digital, marketing, and technology leaders and practitioners. A broad group is great for alignment.
  • An ideal mix might include digital leaders, marketing and CX practitioners, Sitecore platform owners, product managers, data & analytics specialists, and technology partners.
  • For a good group dynamic and lively conversation,  I suggest at least 5, up to 15 participants including key sponsors.
  • I'm happy to advise you on the ideal mix of participants.
How much will this cost?
  • Tricky. Because organisations differ in location and delivery preferences, pricing does vary.
  • Most sessions will fall under AUD$10,000, with travel added only if needed (for in-person workshops outside the east coast of Australia).
  • If travel is required, I’ll try to align it with existing trips to keep things efficient and cost-effective.
  • Share your details via the enquiry form and I’ll confirm pricing and available dates.

Ready? Let's get started.

Enquire now for the workshop brochure and more information.

I know you're tired of waiting to do the fun stuff. So let's not wait anymore.

You'll receive the workshop overview instantly, and I'll follow up personally with pricing, available dates and next steps.

I will do my best to accommodate your preferences, however sessions are limited each month to ensure quality. 

Frequently Asked Questions

Will this work if we’re still on Sitecore Experience Platform (XP)?

Yes — the optimisation system works for XP and prepares you for XM Cloud or Sitecore AI.

What if we’re mid-migration?

Ideal. The system is migration-proof and reduces friction during change. This quick session won't contribute to "workshop fatigue" but rather, will give you energy and a plan you can implement after the migration, as well as some good tips on what to look out for during migration.

What if we only use XM Cloud + Search?

Absolutely fine — the workshop adapts to your current configuration.

Do we need CDP or Personalize?

No. You’ll learn how optimisation works with or without these capabilities, and what to prioritise next. In SitecoreAI, you'll have some form of personalisation and data layer, so this is absolutely worth doing.

Is this workshop technical?

No — it’s for marketing, digital, CX and tech teams who need shared clarity, not code. While it is grounded in a hands-on knowledge of what these platforms can and can't do, it is written to be jargon-free (or at the very least, jargon-defined-early-so-we-all-understand) and focussed on practical use cases.

Are sessions limited?

Yes — only a small number of workshops are available each month due to the level of interaction involved and other commitments.

Can you deliver this remotely or only in-person?

In-person is ideal for the flow of conversation, but I have a lot of experience with delivering workshops remotely, and I'm happy to stay up late or early for your timezone!