This is where I share what I’m thinking, what I’ve said, and what I’m still exploring. From published articles to strategic insights, this page brings together the perspectives that shape my work, and hopefully spark your thoughts.
I had a great experience working with the team. I quickly learned how to use the tool on my own and if I ever got stuck, they were there to answer my questions. Would definitely recommend!
Denisse Atkinson
Product Designer, Google
The template is really nice and offers quite a large set of options. It’s beautiful and the coding is done quickly and seamlessly. Thank you!
Chris Sanford
Product Designer, Google
I’ve had the pleasure of working with Sprocket Rocket since its inception and find it to be an invaluable tool in helping modernize our HubSpot build process.
Gabrielle Francis
Product Designer, Google
I had a great experience working with the team. I quickly learned how to use the tool on my own and if I ever got stuck, they were there to answer my questions. Would definitely recommend!
Denisse Atkinson
Product Designer, Google
The template is really nice and offers quite a large set of options. It’s beautiful and the coding is done quickly and seamlessly. Thank you!
Chris Sanford
Product Designer, Google
I’ve had the pleasure of working with Sprocket Rocket since its inception and find it to be an invaluable tool in helping modernize our HubSpot build process.
Gabrielle Francis
Product Designer, Google
Featured Thought Leadership
I have been writing and presenting original digital experience insights and guidance for over 10 years. Here's a few relevant, favourite items:
Rebuilding an Enterprise Website: What I Learned
Tips, traps, and truths from the Sitecore.com rebuild
This 2024 webinar shares practical lessons from leading a full re-architecture of Sitecore.com - covering strategy, speed, personalisation, and what really makes a difference.
Evergreen insight for digital teams and UX designers
Written in 2019, this whitepaper remains a practical guide to aligning UX and CX strategy. If you're working with Sitecore XP or any enterprise platform, it’s still worth your time.
I had a great experience working with the team. I quickly learned how to use the tool on my own and if I ever got stuck, they were there to answer my questions. Would definitely recommend!
Denisse Atkinson
Product Designer, Google
The template is really nice and offers quite a large set of options. It’s beautiful and the coding is done quickly and seamlessly. Thank you!
Chris Sanford
Product Designer, Google
I’ve had the pleasure of working with Sprocket Rocket since its inception and find it to be an invaluable tool in helping modernize our HubSpot build process.
Gabrielle Francis
Product Designer, Google
I had a great experience working with the team. I quickly learned how to use the tool on my own and if I ever got stuck, they were there to answer my questions. Would definitely recommend!
Denisse Atkinson
Product Designer, Google
The template is really nice and offers quite a large set of options. It’s beautiful and the coding is done quickly and seamlessly. Thank you!
Chris Sanford
Product Designer, Google
I’ve had the pleasure of working with Sprocket Rocket since its inception and find it to be an invaluable tool in helping modernize our HubSpot build process.
Gabrielle Francis
Product Designer, Google
Speaking & Events
I speak, moderate, and facilitate, solo or with others, on stage or in the room, in Australia or around the world.
I’ve led keynotes, panels, workshops, and executive roundtables on topics including digital leadership, personalisation, content strategy, and the realities of enterprise transformation. I am also well-informed and passionate on topics such as Women in STEM and the importance of diversity.
Whether it’s a structured session or a candid conversation, I bring clarity, energy, and insight to every audience.
Presenting to 200+ people at Sitecore City Tour Sydney, March 2025
On a stage at Sitecore Experience London 2019, facilitating a panel about GDPR and trust in digital experience
Panellist on The Brains Trust at 6 Degrees.AI Event, Dec 2021
Presenter & organiser at Sitecore User Group Conference, Sydney, 2019
Presenting to Sitecore User Group Conference, London, 2019
