Missed Sitecore Symposium 2025 and now you’re wondering what on earth SitecoreAI means for you? Same — the FOMO was intense 😢. I’ve been chasing down everyone I can to give you a clear, practical view of what’s changing, and what it means for you as a digital leader.

For twenty years we’ve built websites for human buyers. Now, we have to design for machines that buy on their behalf. AI-driven orchestration is accelerating far faster than most organisations anticipate, and the timeline is shockingly short. Are your digital properties ready?

This article goes deeper into the strategy, structure, and decision-making behind the global rebuild of Sitecore.com. I share how we re-architected the platform, aligned teams across functions, and delivered measurable results, plus what I’d do differently next time.

In this Sitecore webinar, Derek Hunziker and I share the real story behind the global rebuild of Sitecore.com, from strategy and speed to personalisation and platform decisions. It’s packed with practical lessons for anyone leading a major DX project.

In this piece, I outline three foundational elements that help digital experience initiatives stick—beyond launch. It’s about building momentum, sustaining change, and making sure your strategy doesn’t stall. If you’re leading transformation, this one’s for you.